"Archives Page #003"

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These archives have been stripped of all non-essential info to leave you with the more important articles. Read and enjoy.

***The Newbie Trail***

The Call To Action.
by: Ed Bellamy.

For those of you who have your own product to sell,
or those who will be selling products thro' affiliate or
associate programs, the formula or principle is very similar
yet simple - promote your web site and newsletter first,
and then sell your products second.

eZines/Newsletters is the most powerful media for home
business marketers to make a living online - it's a proven
fact.
But it only works if you have a responsive and preferably,
large opt-in list.

So, the first call to action is promote your web site.
There are many way's you can do this:

Search engine submission,
Reciprocal Linking,
FFA,
Article writing and submission to other eZine/Newsletters.

There are many times more way's to advertise and promote
your web site, but these are arguably the best with least
effort and cost.

Now, the reason I mention cost is because they can all be
used at no cost. However, the more money you can put in,
the greater the return and the quicker the response.

I'm going to look at search engine submission and linking
first this week, and the other's in the coming week's.

At no cost, you can go to most of the search engine's and
manually submit your entry to them. It is actually a good
idea to do that anyway with all the major search engines
for this reason:
Search engines will not find you to spider and index if your
web page is not in their data base, or if you're not linked
to another site who is already in their database.
In other words, they only look for you if they know you're
out there or linked from another web site.

What you can and should also do, is visit web companies
who will submit your URL/web page to ten's maybe
hundred's of search engine's for fr*e.

Go to Google http://www.google.com/ and enter in the
search box, "fr*e search engine submit". You'll have
hundred's if not thousand's of returns.

Three companies I've used in the past are:
Submit Express, http://www.submitexpress.com/
Ineedhits, http://www.ineedhits.com/
Kanoodle, http://www.kanoodle.com/

All will do fr*e submissions to a limited amount of search
engine's. And for a little extra cost will submit to many more.

Linking to other site's also plays an important part of search
engine ranking. There is however, a mood swing or change
in the air regarding how search engine's index and rank the
web pages. They use a system called algorithms (don't ask).
Google, the biggest search engine, has decided to change
it's algorithms and many other's may follow.

What this mean's in a nut shell, is whilst linking to other web
site's is still singularly the most effective way of attaining a higher
ranking, if you link to what it might consider as the wrong type,
for example: link farms, multi web pages with the same info,
duplicate site's, etc, it will consider this action as Spam and
you may never get on the search engines at all.

For a more detailed explanation, get it from the horse's mouth:

How do I get my site listed on google?
http://www.google.com/webmasters/1.html#A1
<http://www.google.com/webmasters/1.html>

Practical ways of establishing beneficial links:
http://www.linkingmatters.com/WhyLinkingIsImportant.html

Ten steps to building links to your site, By Craig Fifield -
http://www.traffick.com/article.asp?aID=77

And,
The right way to improve popularity, By Paul J Bruemmer -
http://www.traffick.com/article.asp?aID=41

Next time we'll look at FFA's and a more detailed look at
promoting your newsletter.

============================================
Ed Bellamy is an Internet Marketer. Visit his site and
subscribe to his eZine/Newsletter. Are you a dotBASiC
beginner? Become a dotBASiCWorld Pro at:
http://www.dotbasicworld.com/
============================================
***Titbit of the Week***

Redirecting Email

There's a handy way to avoid "spam" and receive only messages
you want to receive, say from family and friends.

You can have replies to your Outlook Express messages sent to
some address other than the one you used to send messages,
you can change the reply address.

To do this, choose Tools/Accounts. When Internet Accounts
opens, click the Mail tab. Select the account name you're
interested in modifying and click Properties.

With the Properties dialog box open, click the General tab (if
necessary). Click in the "Reply address" entry box and type in
the reply address that you want to use and click OK. Back in
Internet Accounts, click Close.

Any mail generated by a recipient clicking Reply will go to your
specified Reply address. Since the spammers won't be replying
to you, their junk doesn't get redirected. You may wish to get
a free email account such as from Yahoo or Hotmail for this
purpose.

An added benefit - since Yahoo and Hotmail are "Internet"
based, you can read your mail anyplace you happen to be...
a real plus for those who travel.

-----------------------------------------------------------

Fr*e Autoresponder without adverts.
Click Here: http://hop.clickbank.net/?dotbasic/freeautobot

-----------------------------------------------------------

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>>>>>>>> Featured Article <<<<<<<<
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How to Make More Money With Information Products Than Ever
Before By Using Three Powerful NO COST Tools

By Jimmy D. Brown of “How to Create Best-Sellers Online”

.................................

It’s all under your control.

If you sell information products and want to make more
money with them, there’s good news:

It’s all under your control.

That’s right, you can make more money with your
information products simply by doing something that you
have the power to do.

It’s not dependent upon anyone else. It’s up to you.

Let me explain …

While there are a lot of different aspects of selling
information products, there are really only two ways to make
more money with them …

Sell More
Refund Less

Really, it’s pretty much that simple.

In order to make more money with information products you
need to either SELL MORE or REFUND LESS.

Or, better still, do BOTH.

Now, in the many years I’ve been selling information
products, I’ve found there are three powerful tools that will
help you do just that.

You can use these three tools to SELL MORE by using them
on your classified ads, solo mailings, sales letters,
autoresponder messages and virtually any sales tool.

You can also use these three tools to REFUND LESS by
applying them to the information products you create.

Care to find out what they are?

Read on …

*** Three Powerful Tools ***
What makes these tools so powerful is a combination of
important benefits

* They don’t cost a penny to use.
* They work over and over again.
* They are under your control.

In fact, you already have them.

These three powerful tools are WAYS TO USE WORDS.

Tool #1. Education. When it comes to information products,
nothing comes close to the power and profitability of
educating your readers.

I’m talking the distance between the planet Pluto and the
computer screen you’re now staring at.

Not even remotely close.

Content is king. Nobody else gets to wear the crown or sit
on the throne. Content rules the land of information
products.

So, first things first, you gotta give your readers information
that educates them. You gotta teach them something.

Do this in your promotion tools (ezine articles, reports, sales
letters, etc.) and you’ll have readers thinking “This person
knows something … I better take a closer look.”

You’ll SELL MORE.

Educate customers in your information products and show
them how to produce results in their own lives and you’ll
make them happy, satisfied customers.

You’ll REFUND LESS.

Tool #2. Entertainment. To be completely honest, it’s not
enough to solely provide content. Even if it’s good content,
that won’t always get the job done.

Think of it this way: your high school civics teacher
provided you with (too much) content in a single 55-minute
class, but would you really buy anything from him?

Maybe a hall pass or a set of earplugs, but that’s about it. :o)

Nobody likes to read BORING content. We turn off boring
television programs, we fall asleep reading boring books and
we keep our credit cards tucked firmly inside our pockets
when we read boring sales letters, ezine articles, solo
mailings or special reports.

Make it fun. Make it entertaining. And you can do that by
using …

* Illustrations
* Funny stories
* Analogies
* Outrageous statements

I once wrote an article entitled “I’ll Swallow A Live
Grasshopper If This Doesn’t Boost Your Website Traffic”.

Do you think anyone read it?

Ask yourself this: would YOU like to read it?

We love to have a good time, and there’s no reason why you
shouldn’t apply that reasoning to your writing.

Keep readers interested as they consume your promotion
materials by entertaining them.

You’ll SELL MORE.

Help customers enjoy reading page after page of your
product by entertaining them.

You’ll REFUND LESS.

When you add entertainment to education, you’ll make more
money with information products …

… faster than you can say “ “LIVE GRASSHOPPER.” :o)

Tool #3. Emotion. Whether it’s outrage over an injustice,
excitement over a success or piqued interest over a
possibility, our emotions drive us.

Few decisions are based on intelligent analysis, but rather on
emotional response. Few actions are based on accurate data,
but rather on impulsive feelings.

We are emotional people. And there is no stronger proof of
that than to watch what we do and to listen to what we say.

Your job is to get us emotional. Feel us with hope.
Empower us. Give us courage. Motivate us. Issue a
challenge. Inspire. Get us to do something.

That’s what we really want. More than education, more than
entertainment – we want someone to compel us to do
something to make our lives better.

And the power and profits go to the ones who can do that.

Fill readers with hope and expectation with your marketing
materials.

You’ll SELL MORE.

Give your customers confidence and enthusiasm as they read
chapter after chapter of your information product.

You’ll REFUND LESS.

*** Conclusion ***

If you want to make more money with information products,
then you CAN do it. You’re in charge. It’s under your
control.

Education.
Entertainment.
Emotion.

Three powerful tools that lead to incredible profits.

But, only if you use them.

Some will read this article and discard it like they have done
with countless others.

And some will get busy.

I think you’ll be one of the few who will make more money.

Prove me right.

.................................
Jimmy D. Brown is the co-author (with Ryan Deiss) of “How to
Create Best-Sellers Online”. Discover the incredible secrets
to putting together your own runaway hit product to sell on
the Internet at:
http://hop.clickbank.net/hop.cgi?dotbasic/cbsellers
.................................

DISCLAIMER: We disclaim any liability for the use of any
contributed information contained herein. We cannot
guarantee the serviceability or merchantability of any
products purchased or obtained by whatsoever means
through this web site or its associates. The information
relayed in this document is the opinion of the author.
And subscribers may feel they should seek independent
advice before entering into any agreement.