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"Archives Page #012"

Hi Friend and welcome.

These archives have been stripped of all non-essential info to leave you with the more important articles. Read and enjoy.

***The Newbie Trail***

Make Them Believe!

Many if not most mar~keters lose sales because they don't
focus on what's important in their sales material.
It's without doubt, a known crucial fact, customers/prospects
are turned off by negative or cold statements in sales copy.

What customers are subconsciously looking for, is trust and
the desire to believe what the salesman is selling, is the magic
potion they've been looking for to make their dreams come
true. They want a warm feeling as they read the sales pitch.

They want to believe that the program they're considering
buying is all you say it is. That is meets their requirements to
complete its task and it will deliver results.

The problem is, you can't be shore of the results because you
have no control over their effort. So, persuade them that the
only way to lose is if they take no action. i.e, don't buy, or
even if they do buy, just place it in the bottom draw straight

Make your sales pitch warm. Make them believe it's personal.
Speak as though you were sitting next to them in the comfort
of their own living room.

Give a good guarantee: If it doesn't do what it says, they get
their mo~ney back and more.
Make them believe. But never, ever lie or mislead.

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>>>>>>>> Featured Article <<<<<<<<

How to Create Your Web Site Marketing Plan
by Herman Drost.

Creating a web site without developing a web site marketing
plan is the same as planning for failure. A web site
marketing plan is essential not only just to survive but to
continue to thrive and expand your business. You should
spend 80% of your time marketing your web site. It's the
life blood of your online business.

When to create your web site marketing plan.

Most of us probably create a web site first before we plan
to market it. However just like a business plan, you should
prepare your marketing strategy ahead of time.

What's the benefit of doing this?

The further you plan ahead the easier will all the pieces of
your web site fall into place. Give me an example please.
Recently I was working on an ebook. Before creating it, I
worked on creating the sales page for the web site. This
meant I had to think first of all the benefits the ebook
would be to my customers plus research appropriate keywords
to weave into my web copy for my web page to rank well in
the search engines.

If I had done this backwards and created the ebook first,
I would have wasted hours of time redoing my web copy to
fit my web site marketing plan.

Here are 7 steps to creating your web site marketing plan:

1. Begin with the end in mind - create a vision what you
want your web site to accomplish. Define a vision statement
i.e. "I will develop a highly profitable web site within 6
2. Set doable goals - depending on your product or
service, write down one or a set of goals you BELIEVE you
can accomplish i.e. "I will turn a profit of $500/month at
the end of 6 months".
3. Choose a few marketing strategies -
based on your research, pick a few strategies to begin with
that you know you can accomplish. This could include
optimizing your web site for the search engines, placing an
ad in an ezine, or writing an article to submit to online
publications. Subscribe FREE to Marketing Tips Newsletter
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subscribing: Name Email NEW Ebook 101 Highly Effective
Strategies to Promote Your Web Site Hosting from $30/year.
4. Create a time line and set a deadline - create a
horizontal line on paper or on a white board (where you can
easily view it each day) and divide this line up into days,
weeks or months (or whatever duration you decide)of your
marketing campaign. Then mark the beginning and ending dates
of your campaign, plus what type of marketing method you are
5. Track your results - if you are running an ad
either on the Internet or offline, track its effectiveness.
Use ad tracking software like adtrackz to track all the
links you place online. To know how visitors arrived at your
web site and what keywords they searched on to get there,
analyze your web site statistics (read my article "How to
analyze your web traffic".) With offline ads, use a
different code for each ad. If one ad doesn't work well,
rework your copy and try it again. Once you find one that
works, expand your advertising to other publications.
6. Calculate your return on investment (ROI)- don't just
blindly throw money into an ad and hope for the best. Keep
track of how much money you initially invested in the ad and
what profit you made in return. i.e. if you received $7 back
in profit for every dollar you invested in your pay per
click strategy, then you are running a very successful
marketing campaign.
7. Constantly evaluate your results - after each marketing
campaign, evaluate which strategies worked best and which
ones did not. Repeat those marketing strategies that are
profitable to get maximum results from them. Throw out or
refine the ones that did not work well and try some
different ones. Tips Write your vision, goals, strategies
and time line on a piece of paper.

Keep this next to your computer so you can refer to it from
time to time so you don't lose your focus.
It's easy to get distracted, particularly when it's no longer
fun to act on your marketing plans and they just become a
chore to do.

Be disciplined - stay focused on your vision, goals,
strategies and dead lines. Staying on track with your time
line and accomplishing your deadlines, will give you a great
sense of accomplishment. You also can be assured you are
making progress towards achieving a profitable web site.

Try a number of strategies at the same time - by utilizing
a few different strategies together, you have a better chance
of getting more visitors to your website. For instance each
week you could place an ad (free or paid) in an ezine and
write an article. Daily you could participate in the various
popular forums, newsgroups and message boards on the Internet
and include a link to your web site in your signature file.

Conclusion - creating, executing, tracking, testing and
evaluating your concrete web site marketing plan will greatly
enhance your chances of building a profitable online business.

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